Woman of Influence - Kelly Hopkins

Tourism Penticton announced today the appointment of Kelly Hopkins to the position of Executive Director. Over the next couple of months Hopkins will be working alongside current Executive Director, Chris Bower to ensure a smooth transition into her new role.

"After a rigorous interview process the Tourism Penticton Board of Directors was unanimous in its decision to offer the Executive Director position to Kelly and we are confident that she will be a tremendous asset to the team and a major contributor to the future success of Tourism Penticton," said Jessica Agur, Vice Chair of Tourism Penticton.

Hopkins is excited by the challenges of the new role and hopes to build on this year's successful Tourism Penticton programs, such as the launching of the direct WestJet flight from Calgary, the launch of the mobile Visitor Center, the creation of the South-Okanagan Similkameen Cycling Guide and the new Event/Sport Development program.

There are a couple of large tourism projects still on the calendar for this year - The Go-Media event at the end of September, that will see 300 top Canadian and international travel media and influencers in Penticton; and the new Salmon Festival being launched in Penticton this October in partnership with Aboriginal Tourism British Columbia. Taking over the reins poses no problem for Hopkins who has a wealth of experience in marketing and events management and has already built solid relationships with local suppliers and sponsors during her time with Challenge Penticton and Recreation Penticton.

"Penticton is such a unique destination as only one of two cities in the world to be situated between two amazing lakes. As we move forward, I'm thrilled to be working with the top shelf team at Tourism Penticton to showcase all that Penticton has to offer. From our fresh local food and wines, sports tourism and outstanding festival and events, we will continue to create and market world class travel experiences." - Kelly Hopkins


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